About
Most career advice assumes you are moving in a straight line. Training, then job, then promotion. But a growing number of people — especially those who have crossed cultural borders, completed intensive coaching programs, or spent time making work outside conventional structures — are building something different: hybrid identities that don't fit neatly on a résumé.
RoadFound exists to document these pathways. Not to inspire. Not to instruct. To show that combinations exist — that a somatic coach who makes ceramics in Oaxaca is not an anomaly, but a pattern. That moving through Seoul, a coaching certification in London, and a studio practice in Lisbon is not an accident, but a route others have also traveled.
What RoadFound is not
- —A coaching directory
- —A job board
- —Motivational content
- —A community platform
- —Advice
The relationship between spaces
RoadFound is the digital counterpart to Material Memory Studio — a Seoul-based practice working at the intersection of physical materials, space, and embodied experience. Where the studio makes experiences, RoadFound maps pathways. One is spatial; the other is temporal.
The curator
Jay Lee is a Korean interdisciplinary artist, coach, and researcher currently based in Lisbon. She is the founder of Material Memory Studio and a CoActive-trained professional coach. She studied International Relations and Public Policy, and previously worked as a marketer and operator at a startup based in Seoul, South Korea and the Bay Area in the United States. RoadFound grew from her own experience of building a practice that didn't fit existing categories.
Questions or contributions: jay@roadfound.com
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